Empowering women to feel stronger and more confident in their body through building better habits.
Make this the last time you start with the
14-Day Diet Ditcher.
For women fed up with dieting...
-
Ditch the dead-end diets that leave you hungry and 10lbs heavier than when you started
-
Learn which habits help you to lose weight and keep it off (and how to seamlessly integrate them into your life in the next two weeks).
-
Discover the secret sauce to consistency that has helped over 200 women stay “on track” on their journey to losing weight and keeping it off.
-
And much more!
CAUTION:
This is an anti-Slimming Club Karen zone – enter if you’re ready to ditch the diet clubs for good.
Dear struggling dieter...
My name is Holly and back in 2019 I decided enough was enough.
I was...
Unhappy in body.
Getting out of breath walking up the stairs to my flat.
And fed up with starting ‘diets’ that ruined my relationship with food, my body, and left me worse off than when I’d started.
I decided to make a change.
And after looking at a photo of myself from a party and thinking...
“Is that really me?”
I knew something had to change.
That’s when I realised, I only had two options:
Option 1: do the same diets I’d always done and pray that this time SOMETHING would be different, and I’d lose weight and keep it off
Option 2: Try something completely different... instead of making dramatic changes to my life and crowbarring in a diet... make a lifestyle change. Change my habits.
Which do you think I chose?
.
.
.
.
.
.
Yeah, you guessed it... option 2.
5 years later, I’m 3 stone down and successfully
keeping it off.
By shifting gears and focusing on small, sustainable habit changes rather than big lofty overhauls to my life...
I actually managed to change to my life beyond what I thought was possible.
I managed to lose weight and keep it off.
(Which is particularly impressive when you know that 80% of weight lost is regained within 5 years).
As I basked in my glory of being a long-term weight loss maintainer... it occurred to me that... hey, I might not be the only person that wants to lose weight and keep it off.
And I thought I might be onto something with the changes I’d made but... I wanted to see if I could make it work for other people.
I didn’t want to be another:
“It worked for me therefore you should do it” Charleton with no proof it could work.
What if it didn’t actually work for anyone else?
So I put my theory to the test.
I created the “Health on Autopilot” framework. It’s a 3-part framework that takes you on a journey to lose weight and keep it off
Here are a few people who have followed the framework:
Part 1 is Prime and Prep.
This is foundation building.
You wouldn’t build a house on dodgy foundations, so why would you do the same with your health and fitness?
So in part 1, you build strong foundations that help you lose weight and keep it off.
In this phase alone, you can lose up to 5lbs (and it’s only two weeks long).
That’s what the 14-Day Diet Ditcher focuses on. It's the first part of your journey set to lay the foundation for long term sustainable weight loss.
Because... well you wouldn’t build that house on dodgy foundations, would you?
So every day on the 14-Day Diet Ditcher is going to be like you’re adding bricks to your sustainable fat loss foundations.
Here’s how it works:
Each day you get a video explaining a concept, habit, or mindset shift for the day.
Then at the end of each video there’s a task to complete so you can put what you’ve just learnt into action.
This isn’t some wishy washy ‘that’s nice but ultimately useless’ programme. This is 14 days of the absolute essentials.
It’s a ‘no fluff’ zone.
How do I know they’re the essentials?
Well, I’ve taken my experience of working with over 200 women and focused on the biggest challenges they had at the start of their sustainable change journey.
I boiled it down to the 14 habits, concepts, and mindset shifts that would make the BIGGEST difference to you right now.
Here's what the 14-Day Diet Ditcher covers:
Day 1: You’re in the ICU
Day 1 sets the scene for the next 14 days. You’ll get clear on your starting point and the easiest way for you to make a change.
Day 2: Measuring Progress
Day 2 is about ditching the Slimming Clubs way of measuring progress and focusing on the holy trinity of physical change.
You’ll learn what that is AND how to think like a scientist when it comes to your weight loss.
Day 3: Tracking and calorie deficits
Day 3 marks the start of the ‘First 5 Habits’. This is about setting up good nutrition habits and understanding the basics of energy balance.
This will help you understand the easiest place to make changes to your nutrition.
Day 4: Steps, steps, steps
Day 4 continues the First 5 Habits. We dive into the benefits of steps and how to become a stepping pro (without going from 0 – 10k steps tomorrow).
Day 5: Eating structure
Day 5 builds on your nutrition habits so far, to create predictability for your body.
This will help with balancing hunger levels and managing cravings so that you can finally ditch the overeating.
Day 6: The hydration station
Day 6 covers the basics of hydration and how to drink more water. After watching this video the only type of thirsty you’ll ever be is looking at shirtless pictures of one of the famous Chris’ (or Chris-ettes if that floats your boat a little more).
Day 7: Making exercise a habit
Day 7 will take you from "Who’s gym?” to a serial exerciser... who actually enjoys it. It’ll teach you how to make exercise a habit, so that working out is just part of your life.
Day 8: Gym confidence
Day 8 will build on Day 7, teaching you how to get confident in the gym – even if it’s somewhere you’ve never worked out before.
Day 9: Next Best Thing
Day 9 is the secret sauce to consistency, find out how to use it and put it into action so that you never fall off track again.
Day 10: Protein
Day 10 is all about staying full. No more belly growls in the middle of a zoom call and blaming the dog – this how you manage your hunger day to day.
Day 11: Sleep
Day 11 covers sleep. Although it’s something you’re already doing (I hope), there’ll be room to optimise it.
This will improve your energy, manage your hunger levels, and make your daily life easier.
Day 12: Social occasions
Day 12 covers how to navigate social occasions so that you don’t lose out on living your life, whilst also enjoying meals/ drinks out.
What you learn in here will stop you from pressing the big red button every time you go to a bottomless brunch whilst also giving you the wiggle room to enjoy it.
Day 13: Goal Setting
Day 13 covers how to set better goals so that you stay motivated throughout your journey.
Day 14: Lose weight and keep it off
Day 14 covers how to continue your journey beyond the 14-Day Diet Ditcher so you can lose weight and keep it off for good.
“Holly, this all sounds great but what if I’ve got a question I want you to answer?”
Well first off, I’m glad you think it all sounds great, I agree it does sound great. And if you’ve got a question well... you can ask it in the 14-Day Diet Ditcher Community group.
I created the group so that you can share your wins and connect with others in the group who are on the same journey as you.
And
You can ask any questions you have and I’ll personally get back to you with an answer.
Plus you get lifetime access to the group – so once you’re in, you’re in.
“Okay Holly, I’m in. But let me guess... it
costs £100s?!”
Errr... this is awkward.
SO
When I work with someone 1-2-1, it costs £199 a month.
And this is the bones of the first two weeks inside Team HMF and 1-2-1 coaching.
So this is worth £99.
BUT
I decided not to charge that.
Instead, I figured I’d charge £49.
BUT THEN
I thought long and hard about what I wanted the 14-Day Diet Ditcher to do.
I want it to help as many women as possible get out of the dieting cycle for good.
SO
I settled on a one-off charge of £19.
That’s £1.36 a day... which is less than a tube of Pringles.
Now there’s no promise it’ll stay at that price.
But right now, this is the most cost-effective way to work with me to start your journey to sustainable
change.
*Because this is such a cost-effective way to work with me – I operate on a ‘no refund’ policy. If you’re going to cause a scene for £19... then errr don’t bother buying it. Slimming Club Karen might have some advice for you though...*
.
.
.
.
.
.
.
.
So you’re still here, eyyy?
You’ve not pressed that button to grab the 14-Day Diet Ditcher yet so I’m going to guess you’ve still got some questions...
Let me just consult my crystal ball to see if I can figure out what you’re thinking...
Okay... so... guess 1
“How do I know this will actually work? I’ve tried loads of diets before.”
I hear you. But... the clue’s in the name.
THIS IS NOT A DIET.
(It’s the ‘Diet Ditcher’ after all).
This is a lifestyle change.
And I can’t guarantee this’ll work for you...
Wait, what?!
I know, I know. At this point I’m supposed to give you a money back guarantee that you’ll lose 14 lbs in 14 days or something like that...
Let me get real with you – I can’t guarantee that you’ll lose ANY weight over the next 14 days.
BUT what I can say is that if you follow all the tasks inside, you’ll have some solid foundations for being a healthy human for the rest of your life.
Okay, let me get my crystal ball back out...
“I don’t have hours to do this. It won’t work for me because I don’t have the time to do it.”
Righty...
Each of the videos is 3-15 minutes long – so if you can set yourself 20 minutes a day to complete the video and task...
You’ll be reyt (as they say in Yorkshire).
And if you can’t set aside 20 minutes a day – look at your screen time and see how long you’re spending on TikTok, Instagram, Facebook etc – I bet I’ve just found your 20 minutes.
“I don’t think I can stick with it for 14 days.”
If you’ve never been consistent, 14 days might feel scary.
BUT
Each task is designed to build on the last.
This isn’t about overhauling your life; this is about making small sustainable changes that’ll integrate seamlessly into your day to day.
You can build at your own pace without getting overwhelmed.
Plus on day 9, I run through how to be consistent long term and never fall off track again.
“Is there a meal plan to follow in this?”
The habits that you’ll learn inside the 14-Day Diet Ditcher work around tweaking what you currently do to make that healthier – rather than following strict plan that you don’t really want to do.
Something about teaching a man to fish and all that.
“I don’t have access to a gym.”
That doesn’t matter – inside Day 7, you’ll find a home workout programme as well as a gym workout programme.
“I actually want to work with you 1-2-1 for you to guide me through the process.”
In that case, click here.
“What if I can’t complete it in 14 days?”
Don't worry, it’s about consistency, not perfection.
You have lifetime access to the programme and the community group – so even if you can’t complete it in the 14 days – you'll be able to access it afterwards.
Did my crystal ball cover everything?
Amazing
There's that button again to grab the 14-Day Diet Ditcher.